Ditapis dengan
Found 30 from your keywords: subject="Marketing"
"The ""made in Germany"" champion brands|
Germany’s economic miracle is a widely-known phenomenon, and the world-leading, innovative products and services associated with German companies are something that others seek to imitate. In The Made in Germany Champion Brands, Ugesh A. Joseph provides an extensively researched, insightful look at over 200 of Germany’s best brands to see what t…
- Edisi
- -
- ISBN/ISSN
- 978-104094-6646-8
- Deskripsi Fisik
- ix, 285 p.; 24,5 cm
- Judul Seri
- -
- No. Panggil
- 382.094.3 UGE m
"Branded male: marketing to men|
The male market is exploding. Thanks to emerging social and cultural trends, men are becoming consumers to reckon with. In 1990 only 4% of men claimed to use a skincare product regularly. By 2015 the figure will have risen to one in two. Male consumers are the targets of advertisements for cars, computers, business travel, and alcohol. They marrying…
- Edisi
- -
- ISBN/ISSN
- 978-07494-50113
- Deskripsi Fisik
- xi, 228 p. : ill., col.; 23 cm.
- Judul Seri
- -
- No. Panggil
- 658.800.81 MAR b
"Strategic marketing problems: cases and comments|
Decision-making in marketing is first and foremost, a skill. And since all skills are learned through practice, Strategic Marketing Problems: Cases and Comments balances the concepts and tools used for solving marketing problems with numerous case studies that challenge students to apply what they’ve learned. Textual material introduces concepts a…
- Edisi
- 12th Ed.
- ISBN/ISSN
- 978-013-246-5496
- Deskripsi Fisik
- xi, 708 p. : ill.; 27,5 cm.
- Judul Seri
- -
- No. Panggil
- 658.802 ROG s
"International marketing and export management|
International marketing and export management offers an accessible state-of-the-art text in international marketing. The book covers the evolving internationally competitive landscape that almost all firms and consumers find themselves acting in today. Consumers because they often make consumption choices where there are international options, and f…
- Edisi
- Eight Edition
- ISBN/ISSN
- 978-1292-016924
- Deskripsi Fisik
- xxvi, 715 p. : ill., col.; 24,5 cm.
- Judul Seri
- -
- No. Panggil
- 658.84 GER i
"Digital Marketing: Strategy, Implementation and Practice|
Now in its sixth edition, Digital Marketing: Strategy, Implementation and Practice provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting…
- Edisi
- 6th edition
- ISBN/ISSN
- 9781292077611
- Deskripsi Fisik
- 728 p.: illus.; 27 cm.
- Judul Seri
- -
- No. Panggil
- 658.81 Dav d
"A Field Guide to Channel Strategy : Building Routes to Market|
Building a route market is fundamental to sales and survival. This book demystifies marketing channel strategy by focusing on how to do channel design and management. This book provide practical tools and frameworks for key decisions and highlight the critical tradeoffs and pitfalls. This Field introduces you to the channels landscape, helps you und…
- Edisi
- -
- ISBN/ISSN
- 9781539987741
- Deskripsi Fisik
- 200 hlm. ; 24 cm.
- Judul Seri
- -
- No. Panggil
- 658.8 ANN f
"Marketing strategy for the creative and cultural industries|
Developing and executing marketing strategies is a vital aspect of any business and few books currently cover this with relation to creative industries. This textbook provides students and potential managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business type in t…
- Edisi
- -
- ISBN/ISSN
- 9781138913639
- Deskripsi Fisik
- xiii, 246 hlm.; 23,5 cm.
- Judul Seri
- -
- No. Panggil
- 700.688 BON m
"Marketing in creative industries: value, experience and creativity|
Marketing in Creative Industries addresses the specific challenges of marketing in the creative industries, whilst applying marketing theory to a wide range of international examples. It combines a comprehensive and innovative perspective on customer value theory with practical marketing strategies and detailed case studies. Based around the concept…
- Edisi
- -
- ISBN/ISSN
- 978-0-230-38024-0
- Deskripsi Fisik
- xiv, 370 p. : il.; 25 cm.
- Judul Seri
- -
- No. Panggil
- 658.8 GAB m
Marketing|
Marketing utilizes a uniqe, innovative and effective pedagogical approach developed by the authors through the integration of their combined calssroom, college and university experinces. The elements ofv the approach have been the foundation for each edition of Marketing and serve as the core of the text and its supplements as they evolve and adapt …
- Edisi
- -
- ISBN/ISSN
- 9780007802889
- Deskripsi Fisik
- Li, 745 hlm., 28 cm
- Judul Seri
- -
- No. Panggil
- 658.8 Rog m
"Kamus Marketing|
Karya ini adalah suatu upaya untuk memaparkan pengertian lengkap tentang marketing dan istilah-istilah yang terkait, dan dalam tiap-tiap istilah diberi penjelasan pendek. Istilah-istilah dan pengertian yang ada dalam buku ini banyak dipaparkan dalam bentuk deskriptif daripada pemaparan definitif. Ini disebabkan definisi yang ada sebagian besar istil…
- Edisi
- -
- ISBN/ISSN
- -
- Deskripsi Fisik
- vii, 223 Hal.: Ilus.; 27cm
- Judul Seri
- -
- No. Panggil
- R.658.800.3 Nor k
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