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Found 1 from your keywords: author=Anne T. Coughlan ; Sand...
cover
"A Field Guide to Channel Strategy : Building Routes to Market|
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Anne T. Coughlan ; Sandy D. Jap

Building a route market is fundamental to sales and survival. This book demystifies marketing channel strategy by focusing on how to do channel design and management. This book provide practical tools and frameworks for key decisions and highlight the critical tradeoffs and pitfalls. This Field introduces you to the channels landscape, helps you und…

Edisi
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ISBN/ISSN
9781539987741
Deskripsi Fisik
200 hlm. ; 24 cm.
Judul Seri
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No. Panggil
658.8 ANN f