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Found 1 from your keywords: author=Mark Tungate
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"Branded male: marketing to men|
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Mark Tungate

The male market is exploding. Thanks to emerging social and cultural trends, men are becoming consumers to reckon with. In 1990 only 4% of men claimed to use a skincare product regularly. By 2015 the figure will have risen to one in two. Male consumers are the targets of advertisements for cars, computers, business travel, and alcohol. They marrying…

Edisi
-
ISBN/ISSN
978-07494-50113
Deskripsi Fisik
xi, 228 p. : ill., col.; 23 cm.
Judul Seri
-
No. Panggil
658.800.81 MAR b