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"Balanced Scorecard: Step-by-Step for Government and Nonprofit Agencies|
This book provides an easy-to-follow roadmap for successfully implementing the Balanced Scorecard methodology in small- and medium-sized companies. Building on the success of the first edition, the Second Edition includes new cases based on the author's experience implementing the balanced scorecard at government and nonprofit agencies. It is a must…
- Edisi
- 2nd Edition
- ISBN/ISSN
- 9780470180020
- Deskripsi Fisik
- 384 p.; 24 cm.
- Judul Seri
- -
- No. Panggil
- 658.3125 Pau b
"Business Intelligence: Data Mining and Optimization for Decision Making|
Business intelligence is a broad category of applications and technologies for gathering, providing access to, and analyzing data for the purpose of helping enterprise users make better business decisions. The term implies having a comprehensive knowledge of all factors that affect a business, such as customers, competitors, business partners, econo…
- Edisi
- 1st Edition
- ISBN/ISSN
- 9780470511398
- Deskripsi Fisik
- 436 p.: illus.; 23 cm.
- Judul Seri
- -
- No. Panggil
- 658.4038 Car b
"Machine Learning for Dummies|
The main pupose of Machine Learning for Dummies is to help you understand what machine learning can and can't do for you today and what it might do for you in the future. you don't have to be a computer scientist to use this book, even though it does contain many coding examples. in fact you can come from any disipline that heavily emphasizes math b…
- Edisi
- -
- ISBN/ISSN
- 9781119245513
- Deskripsi Fisik
- xii, 410 hlm.: ill.; 24 cm.
- Judul Seri
- -
- No. Panggil
- 621.81 Joh m
"Consumer behavior: buying, having, and being|
Consumer behavior is the study of people and the products that help to shape their identities . Consumer behavior is more than buying things; it also embraces the study of how having (or not having) things effects our lives and how our possessions influence the way we feel about ourselves and about each other. This book goes beyond discussion of why…
- Edisi
- Ninth Edition
- ISBN/ISSN
- 978-0-13-703496-3
- Deskripsi Fisik
- 680 p. : col., ill.; 27,5 cm.
- Judul Seri
- -
- No. Panggil
- 658.834.2 MIC c
"International marketing and export management|
International marketing and export management offers an accessible state-of-the-art text in international marketing. The book covers the evolving internationally competitive landscape that almost all firms and consumers find themselves acting in today. Consumers because they often make consumption choices where there are international options, and f…
- Edisi
- Eight Edition
- ISBN/ISSN
- 978-1292-016924
- Deskripsi Fisik
- xxvi, 715 p. : ill., col.; 24,5 cm.
- Judul Seri
- -
- No. Panggil
- 658.84 GER i
"Branded male: marketing to men|
The male market is exploding. Thanks to emerging social and cultural trends, men are becoming consumers to reckon with. In 1990 only 4% of men claimed to use a skincare product regularly. By 2015 the figure will have risen to one in two. Male consumers are the targets of advertisements for cars, computers, business travel, and alcohol. They marrying…
- Edisi
- -
- ISBN/ISSN
- 978-07494-50113
- Deskripsi Fisik
- xi, 228 p. : ill., col.; 23 cm.
- Judul Seri
- -
- No. Panggil
- 658.800.81 MAR b
"Strategic marketing problems: cases and comments|
Decision-making in marketing is first and foremost, a skill. And since all skills are learned through practice, Strategic Marketing Problems: Cases and Comments balances the concepts and tools used for solving marketing problems with numerous case studies that challenge students to apply what they’ve learned. Textual material introduces concepts a…
- Edisi
- 12th Ed.
- ISBN/ISSN
- 978-013-246-5496
- Deskripsi Fisik
- xi, 708 p. : ill.; 27,5 cm.
- Judul Seri
- -
- No. Panggil
- 658.802 ROG s
"Digital Marketing: Strategy, Implementation and Practice|
Now in its sixth edition, Digital Marketing: Strategy, Implementation and Practice provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting…
- Edisi
- 6th edition
- ISBN/ISSN
- 9781292077611
- Deskripsi Fisik
- 728 p.: illus.; 27 cm.
- Judul Seri
- -
- No. Panggil
- 658.81 Dav d
"Introduction to operations and supply chain management|
Introduction to Operations and Supply Chain Management is an integrated, comprehensive introduction to both Operations and Supply chain management topics. The text remains engaging and brief while integrating all of the major concepts of both subjects in one cohesive source. The Fourth Edition contains updated chapter content and thorough coverage o…
- Edisi
- 4th Ed
- ISBN/ISSN
- 978-1292-093420
- Deskripsi Fisik
- 503 p. : ill., col.; 27,5 cm.
- Judul Seri
- -
- No. Panggil
- 658.5 CEC i
"Pasar Tradisional dan Modern Bersinergi Membangun Bangsa|
Perkembangan industri ritel modern dan tradisional berada pada posisi salin bersebrangan. Sangat sulit menemukan titik temu selain ketimpangan di antara keduanya. Peritel modern sering dipandang sebagai makhluk yang sangat superior, sedang di sisi lain pasar-pasar tradisional dianggap sebagai pihak yang inferior. Di dalam buku ini dijelaskan bahwa b…
- Edisi
- -
- ISBN/ISSN
- 9786028636049
- Deskripsi Fisik
- xiv, 263 hlm.; 22 cm.
- Judul Seri
- -
- No. Panggil
- 658.8 Luk p
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