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Found 1 from your keywords: subject="Marketing Research"
cover
Marketing research kit for dummies
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Michael R. Hyman , Jeremy J. Sierra

Whether you're an entrepreneur, a small business owner, or a marketer in a large organization, this powerful resource and companion CD provide you with hands-on tools you need to identify, obtain, record, and analyze secondary, data-electronic and print-for developing or revising a marketing plan, launching a new product or service, or implementing long-term strategic planning. It also offers c…

Edisi
-
ISBN/ISSN
9780470520680
Deskripsi Fisik
xiv, 392 hlm: ilus; 24 cm.
Judul Seri
-
No. Panggil
658.83 MIC m