Used internationally at undergraduate and postgraduate level, this highly successful textbook presents, analyses and compares six different theories of the multinational firm that have dominated the research in international business during the last four decades.
Measurement shapes scientific theories, characterises improvements in manufacturing processes and promotes efficient commerce. Inherent in measurement is uncertainty, and students in science and engineering need to identify uncertainties in the measurement they make. This book introduces measurement and uncertainty to second-and third- year students of science and engineering. Its approach reli…
Beginning Sensor Networks with Arduino and Raspberry Pi describes how to build sensor networks with Arduino, Raspberry Pi, and XBee radio modules, and even shows how to turn Raspberry Pi into a MySQL database server to store the sensor data. First, it’s about the different types of sensors and sensor networks, including how to build a simple XBee network then building an Arduino-based tempera…
Socialnomics is an essential book for anyone who wants to understand the implications of social media on our daily lives and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly. In this revised and updated second edition, author Erik Qualman presents new material based on meeting with 75 Fortune 1000 companies, 50 col…
Henry Jenkins, one of America's most respected media analysts, delves beneath the new media hype to uncover the important cultural transformations that are taking place as media converge. He takes us into the secret world of Survivor Spoilers, where avid internet users pool their knowledge to unearth the show's secrets before they are revealed on the air. He introduces us to young Hary Potter f…
This book is about the failure of companies to stay atop their industries when they confront certain types of market and technological change. It's npt about the failure of simply any company, but of good companies--the kinds that many managers have admired and tried to emulate, the companies known for their abilities to innovate and execute. Companies stumble for many reasons, of course, among…
Today's workplace is a dynamic, ever-changing environment. Job security is a thing of the past, layoffs are common, and people change jobs and careers frequently. Students need to be prepared to adapt to the unexpected twists and turns they may face. CREATING CAREER SUCCESS helps students develop a self-directed, proactive, flexible plan to launch and manage their careers over the years to come…
Innovation and Entrepreneurship 3rd Edition is an accessible text on innovation and entrepreneurship aimed specifically at undergraduate students studying business and management studies, but also those on engineering and science degrees with management courses. The text applies key theories and research on innovation and entrepreneurship and then reviews and synthesises those theories and rese…
Buku ini menceritakan tentang kisah yang telah dialami oleh Fahd Pahdepie dengan istrinya dalam menjalani kehidupan rumah tangga dari awal pernikahan hingga 5 tahun perjalanan pernikahan mereka. Kumpulan cerita dan rangkaian kata dalam bentuk puisi yang terdapat dalam buku ini disampaikan dalam kalimat yang sederhana namun bermakna dalam yang mungkin kisah ini juga dialami oleh rumah tangga lai…
For business, engineering, science, and professional students who demand a comprehensive guide to high-growth entrepreneurship, Technology Ventures is the leading resource for analyzing opportunities and building new enterprises. Drawing on the latest academic research and practitioner insights, Technology Ventures integrates clear theoretical frameworks with action-oriented examples and exerci…