book
The Future Demographic : Global Population Trends and Forecasts to 2010 and Beyond
The Future Demographic: Global Population Trends and Forecasts to 2010 and Beyond is a brand new compendium of statistical information from Euromonitor, featuring an unprecedented wealth of detailed statistics on substantial changes in demographic structure of the world. Global businesses are increasingly looking at long-term demographic trends as an indicators of future market potential. Many major markets are reaching maturity in terms of consumer demand and also have static or declining populations. However, each of these markets is characterised by significant changes in the structure of the population, which will present future opportunities and obstacles for companies targeting those groups. Of equal relevance are the opportunities presented by emerging markets. For emerging markets to offer significant potential, an expanding population has to accompany significant economic improvements. Many emerging markets have faced difficult economic conditions in recent years which have restrained incomes and consumer demand. So big questions arise: * Which countries are set for the fastest population growth accompanied by fast economic growth? * What is the size of each demographic market segment in these countries? Which are the fastest growing regions, both demographically and economically? In mature markets, which demographic segments offer the most potential? The Future Demographic attempts to answer these guestions by providing detailed statistics on population age structure for major regions and countries of the world.
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