Marketing in Creative Industries addresses the specific challenges of marketing in the creative industries..."> Marketing in Creative Industries addresses the specific challenges of marketing in the creative industries..."/>
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"Marketing in creative industries: value, experience and creativity|

Marketing in Creative Industries addresses the specific challenges of marketing in the creative industries, whilst applying marketing theory to a wide range of international examples. It combines a comprehensive and innovative perspective on customer value theory with practical marketing strategies and detailed case studies. Based around the concept of customer value, it will provide you with the analytical and decisional tools necessary to succeed in creative industries. This book is a typical example of a creative product. Offers a unique perspective on marketing in the creative industries and includes a range of detailed international case studies throughout.

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6932.1"
Tersedia
Informasi Detail
Judul Seri
-
No. Panggil
658.8 GAB m
Penerbit
London : Palgrave.,
Deskripsi Fisik
xiv, 370 p. : il.; 25 cm.
Bahasa
English
ISBN/ISSN
978-0-230-38024-0
Klasifikasi
658,8
Tipe Isi
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Tipe Media
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Tipe Pembawa
-
Edisi
-
Subjek
1. Marketing--Management. 2. Arts. 3. Marketing. 4
Info Detail Spesifik
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