book
Making Decisions : Grolier Business Library
The power to make and take decisions distinguishes humankind from the animal kingdom. It is a product of our hugely developed brain, which has significantly but not completely insualted itself from instinctively driven and controlled behaviour, putting actions under some conscious control, and making planning and anticipation the determinants of what is done. And yet this unique, distinctive human power has seldom been examined psychologically, and what evaluation has been made has usually been of a superficial, unsystematic kind. more sinisterly, there have been and still are attempts to persuade humanity that its decisional powers are illusions; presumably to make easier the acceptance of the decisions of others. And especially in the market world, tactics to capitalise on the powers of impulsive rather than reasoned choices seek to undermine the capability of consumers to judge needs and wants impartially. Generally, it ought to be accepted as an axiom that the result of abandoning freedom of decisions is not liberation. Decisions is, in effect, highly diversible; we choose for ourselves, or have choices made for us, but decisions there must be.
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