book

Small data: the tiny clues that uncover huge trends

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Small Data: the Tiny Clues that Uncover Huge Trends is Martin Lindstrom's seventh book. It chronicles his work as a branding expert, working with consumers across the world to better understand their behavior. The theory behind the book is that businesses can better create products and services based on observing consumer behavior in their homes, as opposed to relying solely on big data. The book is based on a several year period of consumer studies for major corporations across the globe. It features case studies of the author's work interviewing consumers in their homes and using his observations to create hypotheses as to why they use products the way that they do.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

658.8342 MAR s

Penerbit

New York : St. Martin's Press., 2016

Deskripsi Fisik

x, 245 hlm.; 24 cm.

Bahasa

English

ISBN/ISSN

978-1-250-08068-4

Klasifikasi

6588342

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

1. Consumer behaviour 2. Branding (Marketing)

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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