Competitive advantage was published in 1985 as the essential companion to competitive strategy. While comp..."> Competitive advantage was published in 1985 as the essential companion to competitive strategy. While comp..."/>
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"Competitive Advantage : Creating and Sustaining Superior Performance|

Competitive advantage was published in 1985 as the essential companion to competitive strategy. While competitive strategy concentrates on the industry, competitive advantage concentrates on the firm. At the book?s core is an activity-based theory of the firm. Tomcompete in any industry, companies must oerform wide array of discrete activities such as processing orders, calling on customers, assembling products, and training employees. Activities, narrower than traditional functions such as masketing or R&D, are what generate cost and create value for buyers; they are the basic units of competitive advantage. Competitive advantage introduces the concept of the value chain, a general framework for thinking strategically about the activities involved in any business and assessing their relative cost and role in differentiation. This book is about how firm can create and sustain a competitive advantage. It grows out of the research and practice in competitive strategy over the pas decade. The concepts in this book aim to build a bridge between strategy formulation and implementation rather than treating the two subjects separately as has been characteristic of much of the writing in the field.

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6010.1"
Tersedia
Informasi Detail
Judul Seri
-
No. Panggil
R.658.401 Mic c
Penerbit
London : Free Press.,
Deskripsi Fisik
xxiv, 557 hlm. ; 24 cm.
Bahasa
English
ISBN/ISSN
978-0-684-84146-5
Klasifikasi
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Tipe Isi
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Tipe Media
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Tipe Pembawa
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Edisi
-
Subjek
Management Strategy
Info Detail Spesifik
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Pernyataan Tanggungjawab
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