This book is good for both management student or lecture. Unlike other texts, it recognizes that students ..."> This book is good for both management student or lecture. Unlike other texts, it recognizes that students ..."/>
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"Strategic Management : Text & Cases|

This book is good for both management student or lecture. Unlike other texts, it recognizes that students must appreciate that strategy is not just about right or wrong answers ? it requires critical thinking. The author understand that failure is interesting to learn from, which is why every chapter begins with and interesting example of where things went wrong. Located before the summary at the end of each chapter, students are shown the importance, relevance, and value of studying and understanding strategy concepts. Every chapter provides four to six examples on how understanding key concepts helps business students succeed early in their careers. The author combines a solid treatment of traditional topics in strategic management with a modern approach to strategy with thorough coverage of contemporary topics such as intellectual assets, entrepreneurship, innovation, knowledge management, internet strategies, crowdsourcing, environmental sustainability, bussinesses? use of blogs and social networking sites, why old technologies don?t simply ?fade away?, how anti-takeover measures may benefit stakeholders management, and taking advamtage of arbitrage opportunities.

Ketersediaan
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5538.1"
Tersedia
Informasi Detail
Judul Seri
-
No. Panggil
658.4012 Des s
Penerbit
New York : Mc Graw Hill.,
Deskripsi Fisik
xlii, 797 hlm. ; 25 cm.
Bahasa
English
ISBN/ISSN
978-0-07-802931-8
Klasifikasi
-
Tipe Isi
-
Tipe Media
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Tipe Pembawa
-
Edisi
-
Subjek
Management
Info Detail Spesifik
-
Pernyataan Tanggungjawab
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Tidak tersedia versi lain

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