Marketing utilizes a uniqe, innovative and effective pedagogical approach developed by the authors through..."> Marketing utilizes a uniqe, innovative and effective pedagogical approach developed by the authors through..."/>
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Marketing utilizes a uniqe, innovative and effective pedagogical approach developed by the authors through the integration of their combined calssroom, college and university experinces. The elements ofv the approach have been the foundation for each edition of Marketing and serve as the core of the text and its supplements as they evolve and adapt to cahnges in student learning styles, the growth of the marketing discipline and the development of new instructiobal technologies. The distinctive features of the approach are illustrated below high enggement style, rigorous fremeworks, personalized marketing, traditional and contemporary coverage, integrated technology dan Marketing Decision Making

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5455.1
Tersedia
Informasi Detail
Judul Seri
-
No. Panggil
658.8 Rog m
Penerbit
New York : Mc Graw Hill.,
Deskripsi Fisik
Li, 745 hlm., 28 cm
Bahasa
English
ISBN/ISSN
9780007802889
Klasifikasi
-
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
I. Marketing
Info Detail Spesifik
-
Pernyataan Tanggungjawab
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