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Emerging Markets Rule: Growth Stratagies of The New Global Giants
The newest economic behemoth, China is snatching market share from the U.S Japan, and Europe at an alarm-ing rate. But China isn't alone. The world's largest producers of biofuel, meat, consumer electronics, regional jets, baked goods, candy and many other products are all emerging market multinationals (EMMs). And Industries poised to be taken over by EMMs include personal computers, IT services, mining, wind turbines and cement. In Emerging Markets Rule, two experts on the global shift in economic hegemony explain wha is happening, why it is happening and how you can prevent it from happening to you. The autors provide an action plan based on leaner, more operationally proficient ways for maintaining the competitive advancange based on seven new axioms of global conpetitiveness: axecute, strategize and execute again, cater to the niches, scale to win, embrace chaos, acquire smart, expand with abandon, no sacred cows.
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