book
Exporting: the definitive guide to selling abroad profitably
Whether you are a small business owner considering exporting for the first time, or an entrepreneur who is already exporting but wants to expand your reach even further, Exporting: The Definitive Guide to Selling Abroad Profitably is an invaluable guide to navigating the often-challenging waters of exporting. Global small business expert Laurel Delaney has decades of experiences helping small business owners successfully export their products and/or services, and in this comprehensive, practical guide, she draws on real-life experience and insider knowledge. Exporting is divided into nine sections that take you step-by-step through what you?ll need to know to become an exporter. Each chapter of Exporting is packed with quick ?Tips? to help you. For example, if you?re panicking at the thought of translating your website into dozens of languages, don?t! Instead, take it one language at a time and add more based on customer interest. The chapter on hiring global employees, for instance, includes dozens of websites where you can find freelancers and contractors, place want ads to hire employees, or contact schools and universities to find overseas students to hire. Exporting is a useful mix of meaty information, resources to help you take the next step, and real-life anecdotes and examples that bring Delaney?s advice to life. For example, a vivid picture of two possible global job candidates?one a casual, friendly type, the other polite and reserved?and explains which one would be the better hire for an exporting business and why (it may not be who you think). At 500-plus pages, Exporting is not light reading, but it?s the kind of resource guide you?ll want at your side (and no doubt dog-ear again and again) as you start on your journey to global expansion.
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