Indonesia with its massive population has a huge market place for branded goods and services. A superbrand..."> Indonesia with its massive population has a huge market place for branded goods and services. A superbrand..."/>
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"Superbrands: an Insight into more than 100 of Indonesia's Strongest Brands

Indonesia with its massive population has a huge market place for branded goods and services. A superbrand offers these consumers significant emotional and physical advantages over its competitors which consumers want, recognize, and are willing to pay a premium for. Branding is about psychology not about marketing, PR, or sales strategy. It is about emotional benefit for consumers, not about making things so cheap they can't say no. It is about making someone walk the extra mile to find the product, not just making sure the product is everywhere.

Ketersediaan
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3168.1"
Tersedia
Informasi Detail
Judul Seri
Vol. 1
No. Panggil
346.04 Sup -
Penerbit
London : Superbrands.,
Deskripsi Fisik
223 Hal.: Ilus.; 35cm
Bahasa
English
ISBN/ISSN
962-86948-4-7
Klasifikasi
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Tipe Isi
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Tipe Media
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Tipe Pembawa
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Edisi
-
Subjek
Brand
Info Detail Spesifik
-
Pernyataan Tanggungjawab
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