book

Marketing research kit for dummies

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Whether you're an entrepreneur, a small business owner, or a marketer in a large organization, this powerful resource and companion CD provide you with hands-on tools you need to identify, obtain, record, and analyze secondary, data-electronic and print-for developing or revising a marketing plan, launching a new product or service, or implementing long-term strategic planning. It also offers clear, in-depth instructions and customizable forms for conducting your own primary research. - Includes complete instructions for writing a research plan, conducting depth interviews, and focus groups - Fully explains the process of sampling, analyzing data, and reporting results - Features tips on developing questionnaires for face-to-face, Internet, and postal surveys - Helps you keep an eye on your competition and analyze their results When money is tight and everything is on the line, you need to make sure you've done your homework. You need Marketing Research Kit For Dummies.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

658.83 MIC m

Penerbit

Indianapolis : Wiley Publishing., 2010

Deskripsi Fisik

xiv, 392 hlm: ilus; 24 cm.

Bahasa

English

ISBN/ISSN

9780470520680

Klasifikasi

658,83

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Marketing Research

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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