book

Media Impact: an introduction to mass media

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This book focuses students on today's digital mass media industries and support businesses as well as the legal, ethical, social, global, and technological issues that these businesses face every day. How the mass media industries are intersecting to deliver content and how audiences are adapting to the new mass media marketplace. Providing thorough yet balanced coverage, the author grounds her discussion in the business aspects of all the mass media industries, with concise histories of each industry plus an insider's look at what it's like to work in each business. The new edition delivers the most up-to-the-minute coverage available of such emerging topics as digital delivery, net neutrality, media industry consolidation, social media, mobile media, and much more.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

302.23 SHI m

Penerbit

Stamford : Cengage Learning., 2015

Deskripsi Fisik

xxvi, 422 hlm. : warna., ilus.; 28 cm.

Bahasa

Inggris

ISBN/ISSN

978-1133-311386

Klasifikasi

302,23

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

11th Ed

Subjek

1. Mass Media

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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