""iProperty is an end playbook for enterprise that values its intellectual property as an asset. It can he..."> ""iProperty is an end playbook for enterprise that values its intellectual property as an asset. It can he..."/>
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"Iproperty Profiting From Ideas In An Age Of Global Innovation|

""iProperty is an end playbook for enterprise that values its intellectual property as an asset. It can help in the formulation of strategy and the execution of a holistic approach to patent and trade secret management and monetization. It should be a mandatory read for all senior technology executives and their IP law staff"". Over the years, I have read many books on intellectual property (IP), and many have been valuable to me. Most, though, are readable only by people who already appreciate the importance of IP, not those who need to appreciate the importance of IP... such as business executives!. Iproperty not only contains critical and valuable information, but it is both interesting and compelling... a must-read for business leaders who need to leverage IP as a competitive weapon."" Iproperty takes a fresh look at intellectual property, explaining where oldThink still applies and where it doesn't. Barrett, Price, and Hunt don't just stop after explaining the theory: they provide cogent strategies and tactics for ensuring that an organization can develop iProperty that is as cutting edge as the innovation it protects.

Ketersediaan
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665.1
Tersedia
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665.2"
Tersedia
Informasi Detail
Judul Seri
-
No. Panggil
608 Wil p
Penerbit
Canada : Wiley Bicentennial Logo.,
Deskripsi Fisik
26 cm x 18,5 cm, 243 hlm
Bahasa
Inggris
ISBN/ISSN
978-0470-17179-0
Klasifikasi
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Tipe Isi
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Tipe Media
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Tipe Pembawa
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Edisi
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Subjek
Innovation
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

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