Campaigning for Hearts and Minds exposes the gap between political practice, in which emotional appeals in..."> Campaigning for Hearts and Minds exposes the gap between political practice, in which emotional appeals in..."/>
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"Campaigning for Hearts and Minds: How emotional appeals in Political ads work|

Campaigning for Hearts and Minds exposes the gap between political practice, in which emotional appeals in advertising are commonplace, and political science, which, in its fascination with cognitio, content,, and strategic reasoning, has all but neglected them.

Ketersediaan
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8788.1"
Tersedia
Informasi Detail
Judul Seri
-
No. Panggil
324.9 TED c
Penerbit
London : The University Of Chicago Press.,
Deskripsi Fisik
xi, 280 hlm.; illust.: 15 cm x 23 cm.
Bahasa
English
ISBN/ISSN
226069885
Klasifikasi
324,9
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
Political Campaigns
Info Detail Spesifik
-
Pernyataan Tanggungjawab
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