These days virtually anything you need can be purchased through a subscription, with more convenience than..."> These days virtually anything you need can be purchased through a subscription, with more convenience than..."/>
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"The automatic customer: creating a subscription business in any industries|

These days virtually anything you need can be purchased through a subscription, with more convenience than ever before. According to John Warrillow, this emerging subscription economy offers huge opportunities to companies that know how to turn customers into subscribers. Automatic customers are the key to increasing cash flow, igniting growth, and boosting the value of your company. Consider WhatsApp, the Internet-based messaging service while other services bombarded users with invasive ads in order to fund a free messaging platform, WhatsApp offered a refreshingly private service on a subscription platform, charging just $1 per year. Their business model enabled the kind of service that customers wanted and ensured automatic customers for years to come. This book shows you how to master the psychology of selling subscriptions and reduce churn and also provides a road map for the essential statistics you need to measure the health of your subscription business.

Ketersediaan
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8274.1"
Tersedia
Informasi Detail
Judul Seri
-
No. Panggil
658.87 JOH a
Penerbit
New York : Portofolio/Penguin.,
Deskripsi Fisik
218 p. : ill.; 23 cm.
Bahasa
English
ISBN/ISSN
978-1591847465
Klasifikasi
658,87
Tipe Isi
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Tipe Media
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Tipe Pembawa
-
Edisi
-
Subjek
1. Business Planning 2. Entrepreneurship
Info Detail Spesifik
-
Pernyataan Tanggungjawab
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