This text examines how advertisers need to communicate with consumers through the myriad outlets - print, ..."> This text examines how advertisers need to communicate with consumers through the myriad outlets - print, ..."/>
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"Advertising and Promotion : An Integrated Marketing Communications Perspective|

This text examines how advertisers need to communicate with consumers through the myriad outlets - print, radio, cable, satellite TV, and Internet - into the 21st century. It covers use of the Internet, global examples, marketing principles and real-world marketing communications campaigns. Also To effectively plan, implement, and evaluate Integrated Marketing Communications programs, one must understand the overall marketing process, consumer behavior, and communications theory. This book helps students understand the marketing communications process, how it influences consumer decision making, and how to develop promotional strategies.

Ketersediaan
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7659.1"
Tersedia
Informasi Detail
Judul Seri
-
No. Panggil
658.8 GEO a
Penerbit
New York : McGraw-Hill Education.,
Deskripsi Fisik
xxiii, 764 hlm. : il., warna.; 28cm.
Bahasa
English
ISBN/ISSN
978-1-259-92169-8
Klasifikasi
658,8
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
Ed. 11, McGraw-Hill Education International Editio
Subjek
Advertising, Sales promotion, Communication in mar
Info Detail Spesifik
-
Pernyataan Tanggungjawab
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