Gaya APA

Belch, G, E, B, M, A. (2018). "Advertising and Promotion : An Integrated Marketing Communications Perspective| (Ed. 11, McGraw-Hill Education International Editio). New York: McGraw-Hill Education.

Gaya MLA

Belch, George, E., Belch,, Michael, A.. ""Advertising and Promotion : An Integrated Marketing Communications Perspective|". Ed. 11, McGraw-Hill Education International Editio New York: McGraw-Hill Education, 2018. book.