book

Socialnomics : how social media transforms the way we live and do business

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Socialnomics is an essential book for anyone who wants to understand the implications of social media on our daily lives and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly. In this revised and updated second edition, author Erik Qualman presents new material based on meeting with 75 Fortune 1000 companies, 50 colleges and universities, and over 100 small businesses & non-profits since the first edition. Qualman's materials have been used from IBM to NASA to Harvard to local businesses. - Lists the top ten easy opportunities that companies and organization miss when it comes to social media - Describes where social media should reside in an organization and the necessary building blocks for success - Explains why over 50 percent of companies still block social media to their employees and why this is a detriment to success - Shares proper training methods for your ENTIRE organization on social media; not just the chosen few - Reviews the top companies, organizations and individuals using social media, explaining what separates them from other companies and how to replicate their success Social media can transform your business and your relationship with consumers. Discover what social media can do for you, and what you can do for others while using social media.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

658.8 ERI s

Penerbit

New Jersey : John Wiley & Sons, Inc.., 2013

Deskripsi Fisik

xviii, 316 hlm. : ilus.; 24 cm.

Bahasa

English

ISBN/ISSN

9781118232651

Klasifikasi

658,8

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

Second Edition

Subjek

Social media--Economic aspects

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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