book

Convergence culture : where old and new media collide

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Henry Jenkins, one of America's most respected media analysts, delves beneath the new media hype to uncover the important cultural transformations that are taking place as media converge. He takes us into the secret world of Survivor Spoilers, where avid internet users pool their knowledge to unearth the show's secrets before they are revealed on the air. He introduces us to young Hary Potter fans who are writing their own Hogwarts tale while executives at Warner Brothers struggle for control their franchise. Jenkins provides a riveting introduction to the world where every story gets told and every brand gets sold across multiple media platforms. He explains the cultural shift that is occuring as consumers fight for control across disparate channels, changing the way we do business, elect our leaders, and educate our children. This paperback edition has been thouroughly updated and features substantial new material that adresses, among other things, the promise and perils of Web 2.0 and the rise of Youtube.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

302.23 HEN c

Penerbit

New York : New York University Press., 2006

Deskripsi Fisik

xi, 335 hlm. ; 23 cm.

Bahasa

English

ISBN/ISSN

978-0-8147-4295-2

Klasifikasi

302,23

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Media Komunikasi -- Sosial Media

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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