Building a route market is fundamental to sales and survival. This book demystifies marketing channel stra..."> Building a route market is fundamental to sales and survival. This book demystifies marketing channel stra..."/>
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"A Field Guide to Channel Strategy : Building Routes to Market|

Building a route market is fundamental to sales and survival. This book demystifies marketing channel strategy by focusing on how to do channel design and management. This book provide practical tools and frameworks for key decisions and highlight the critical tradeoffs and pitfalls. This Field introduces you to the channels landscape, helps you understand your building block options, and unpacks the physiscs of adding and substracting channel components, to give you the tools you need to keep your got-to-market strategy resilient, responsive, and a source of competitive advantage.

Ketersediaan
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7542.1"
Tersedia
Informasi Detail
Judul Seri
-
No. Panggil
658.8 ANN f
Penerbit
USA : .,
Deskripsi Fisik
200 hlm. ; 24 cm.
Bahasa
English
ISBN/ISSN
9781539987741
Klasifikasi
658,8
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
Marketing
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

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