Decision-making in marketing is first and foremost, a skill. And since all skills are learned through prac..."> Decision-making in marketing is first and foremost, a skill. And since all skills are learned through prac..."/>
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"Strategic marketing problems: cases and comments|

Decision-making in marketing is first and foremost, a skill. And since all skills are learned through practice, Strategic Marketing Problems: Cases and Comments balances the concepts and tools used for solving marketing problems with numerous case studies that challenge students to apply what they’ve learned. Textual material introduces concepts and tools useful in framing and solving marketing problems. This edition features a new chapter on chapter on global marketing strategy and ten new cases.

Ketersediaan
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7415.1"
Tersedia
Informasi Detail
Judul Seri
-
No. Panggil
658.802 ROG s
Penerbit
New Jersey : Pearson Education.,
Deskripsi Fisik
xi, 708 p. : ill.; 27,5 cm.
Bahasa
Inggris
ISBN/ISSN
978-013-246-5496
Klasifikasi
658802
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
12th Ed.
Subjek
1. Marketing
Info Detail Spesifik
-
Pernyataan Tanggungjawab
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