Germany’s economic miracle is a widely-known phenomenon, and the world-leading, innovative products and ..."> Germany’s economic miracle is a widely-known phenomenon, and the world-leading, innovative products and ..."/>
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"The ""made in Germany"" champion brands|

Germany’s economic miracle is a widely-known phenomenon, and the world-leading, innovative products and services associated with German companies are something that others seek to imitate. In The Made in Germany Champion Brands, Ugesh A. Joseph provides an extensively researched, insightful look at over 200 of Germany’s best brands to see what they stand for, what has made them what they are today, and what might be transferable. The book also focuses on German industrial entrepreneurship and a selection of innovative and emergent stars. All these companies are supported and encouraged by a sophisticated infrastructure of facilitators, influencers and enhancers - the research, industry, trade and standards organizations, the fairs and exhibitions and all the social and cultural factors that influence, enhance and add positive value to the country's image.

Ketersediaan
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7387.1"
Tersedia
Informasi Detail
Judul Seri
-
No. Panggil
382.094.3 UGE m
Penerbit
New York : Routledge.,
Deskripsi Fisik
ix, 285 p.; 24,5 cm
Bahasa
Inggris
ISBN/ISSN
978-104094-6646-8
Klasifikasi
382.094.3
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
1. Branding (Marketing) -- Germany 2. Export Marke
Info Detail Spesifik
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Pernyataan Tanggungjawab
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