The male market is exploding. Thanks to emerging social and cultural trends, men are becoming consumers to..."> The male market is exploding. Thanks to emerging social and cultural trends, men are becoming consumers to..."/>
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"Branded male: marketing to men|

The male market is exploding. Thanks to emerging social and cultural trends, men are becoming consumers to reckon with. In 1990 only 4% of men claimed to use a skincare product regularly. By 2015 the figure will have risen to one in two. Male consumers are the targets of advertisements for cars, computers, business travel, and alcohol. They marrying older and living longer. Branded male discusses the evolution of the male consumer and the desire of marketers to tap into the still-underdeveloped male market. Examining popular strategies for marketing to men, crammed with facts and anecdotes, Branded Male analyses how to brand products and services for the male market. Using a day in the life of typical modern male as a template and examining all the influences affecting him, the book considers his exposures to brands and the ways marketers can exploit these channels.

Ketersediaan
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7379.1"
Tersedia
Informasi Detail
Judul Seri
-
No. Panggil
658.800.81 MAR b
Penerbit
London : Kogan Page.,
Deskripsi Fisik
xi, 228 p. : ill., col.; 23 cm.
Bahasa
Inggris
ISBN/ISSN
978-07494-50113
Klasifikasi
658.800.81
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
1. Branding (Marketing) 2. Male consumers 3. Targe
Info Detail Spesifik
-
Pernyataan Tanggungjawab
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