International marketing and export management offers an accessible state-of-the-art text in international ..."> International marketing and export management offers an accessible state-of-the-art text in international ..."/>
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"International marketing and export management|

International marketing and export management offers an accessible state-of-the-art text in international marketing. The book covers the evolving internationally competitive landscape that almost all firms and consumers find themselves acting in today. Consumers because they often make consumption choices where there are international options, and firms because they either compete internationally or have international competitors in their domestic market. The eight edition retains its clear and comprehensive coverage of the opportunities for companies of all sizes and in all industries in the export of goods, services, intellectual property and business models.

Ketersediaan
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7378.1"
Tersedia
Informasi Detail
Judul Seri
-
No. Panggil
658.84 GER i
Penerbit
Harlow, United Kingdom : Pearson.,
Deskripsi Fisik
xxvi, 715 p. : ill., col.; 24,5 cm.
Bahasa
Inggris
ISBN/ISSN
978-1292-016924
Klasifikasi
658,84
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
Eight Edition
Subjek
Export marketing--Management
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

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