Consumer behavior is the study of people and the products that help to shape their identities . Consumer b..."> Consumer behavior is the study of people and the products that help to shape their identities . Consumer b..."/>
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book

"Consumer behavior: buying, having, and being|

Consumer behavior is the study of people and the products that help to shape their identities . Consumer behavior is more than buying things; it also embraces the study of how having (or not having) things effects our lives and how our possessions influence the way we feel about ourselves and about each other. This book goes beyond discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.

Ketersediaan
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7354.1"
Tersedia
Informasi Detail
Judul Seri
-
No. Panggil
658.834.2 MIC c
Penerbit
Boston : Pearson.,
Deskripsi Fisik
680 p. : col., ill.; 27,5 cm.
Bahasa
Inggris
ISBN/ISSN
978-0-13-703496-3
Klasifikasi
658.834.2
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
Ninth Edition
Subjek
1. Consumer Behavior 2. Consumer behavior -- Resea
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

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