book
Everybody writes
If you have a website, you are a publisher. If you are on social media, you are in marketing. And that means that we are relying on our words to carry our marketing messages. We are all writers. This book is your go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world. everyone is a writer. But who cares abput writing anymore? In a time challenged world dominated by short and snappy, by click bait headlines and twitter stremas and instagram feeds and gifs and video and snapchat and YOLO and LOL and #tbt.. does the idea of focusing on writing seem pendanctic and ordinary? In everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production, and publishing with practical how-to advice designed to get results.
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