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"Consumer behavior: buying, having, and being|
Consumer behavior is the study of people and the products that help to shape their identities . Consumer behavior is more than buying things; it also embraces the study of how having (or not having) things effects our lives and how our possessions influence the way we feel about ourselves and about each other. This book goes beyond discussion of why…
- Edisi
- Ninth Edition
- ISBN/ISSN
- 978-0-13-703496-3
- Deskripsi Fisik
- 680 p. : col., ill.; 27,5 cm.
- Judul Seri
- -
- No. Panggil
- 658.834.2 MIC c
"International marketing and export management|
International marketing and export management offers an accessible state-of-the-art text in international marketing. The book covers the evolving internationally competitive landscape that almost all firms and consumers find themselves acting in today. Consumers because they often make consumption choices where there are international options, and f…
- Edisi
- Eight Edition
- ISBN/ISSN
- 978-1292-016924
- Deskripsi Fisik
- xxvi, 715 p. : ill., col.; 24,5 cm.
- Judul Seri
- -
- No. Panggil
- 658.84 GER i
"Branded male: marketing to men|
The male market is exploding. Thanks to emerging social and cultural trends, men are becoming consumers to reckon with. In 1990 only 4% of men claimed to use a skincare product regularly. By 2015 the figure will have risen to one in two. Male consumers are the targets of advertisements for cars, computers, business travel, and alcohol. They marrying…
- Edisi
- -
- ISBN/ISSN
- 978-07494-50113
- Deskripsi Fisik
- xi, 228 p. : ill., col.; 23 cm.
- Judul Seri
- -
- No. Panggil
- 658.800.81 MAR b
"Strategic marketing problems: cases and comments|
Decision-making in marketing is first and foremost, a skill. And since all skills are learned through practice, Strategic Marketing Problems: Cases and Comments balances the concepts and tools used for solving marketing problems with numerous case studies that challenge students to apply what they’ve learned. Textual material introduces concepts a…
- Edisi
- 12th Ed.
- ISBN/ISSN
- 978-013-246-5496
- Deskripsi Fisik
- xi, 708 p. : ill.; 27,5 cm.
- Judul Seri
- -
- No. Panggil
- 658.802 ROG s
"Digital Marketing: Strategy, Implementation and Practice|
Now in its sixth edition, Digital Marketing: Strategy, Implementation and Practice provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting…
- Edisi
- 6th edition
- ISBN/ISSN
- 9781292077611
- Deskripsi Fisik
- 728 p.: illus.; 27 cm.
- Judul Seri
- -
- No. Panggil
- 658.81 Dav d
"Introduction to operations and supply chain management|
Introduction to Operations and Supply Chain Management is an integrated, comprehensive introduction to both Operations and Supply chain management topics. The text remains engaging and brief while integrating all of the major concepts of both subjects in one cohesive source. The Fourth Edition contains updated chapter content and thorough coverage o…
- Edisi
- 4th Ed
- ISBN/ISSN
- 978-1292-093420
- Deskripsi Fisik
- 503 p. : ill., col.; 27,5 cm.
- Judul Seri
- -
- No. Panggil
- 658.5 CEC i
"Pasar Tradisional dan Modern Bersinergi Membangun Bangsa|
Perkembangan industri ritel modern dan tradisional berada pada posisi salin bersebrangan. Sangat sulit menemukan titik temu selain ketimpangan di antara keduanya. Peritel modern sering dipandang sebagai makhluk yang sangat superior, sedang di sisi lain pasar-pasar tradisional dianggap sebagai pihak yang inferior. Di dalam buku ini dijelaskan bahwa b…
- Edisi
- -
- ISBN/ISSN
- 9786028636049
- Deskripsi Fisik
- xiv, 263 hlm.; 22 cm.
- Judul Seri
- -
- No. Panggil
- 658.8 Luk p
"Filosofi Bisnis Matahari|
""Hari Darmawan tergolong dalam sedikit pengusaha yang mendasarkan usahanya pada filosofi. Berawal dari pertanyaan “Untuk apa berbisnis?”, secara sederhana, filosofi dapat diartikan sebagai kebijakan dan dasar-dasar pengetahuan untuk mengembangkan kehidupan. Dalam hal bisnis, kebijakan dan dasar-dasar pengetahuan itu ditujukan untuk mengembangka…
- Edisi
- -
- ISBN/ISSN
- 9786020339740
- Deskripsi Fisik
- 240 hal.: ilus.; 20 cm.
- Judul Seri
- -
- No. Panggil
- 658.87 Kri f
"Komunikasi transformasi: transformasi kementerian, lembaga negara, dan BUMN …
Bank Indonesia sebagai tuan rumah pada pertemuan ini mengangkat tema komunikasi transformasi. Bank Indonesia menyampaikan pencapaian transformasi melalui terbangunnya kapabilitas (peningkatan kemampuan/kompetensi expertise), kapasitas (perluasan layanan, jangkauan, dan distribusi), instruktur dan regulasi. Sementara PT. KAI melaksanakan komunikasi t…
- Edisi
- -
- ISBN/ISSN
- -
- Deskripsi Fisik
- iv, 152 hlm. : warna., ilus.; 21 cm.
- Judul Seri
- -
- No. Panggil
- 658.04 KOM -
"A New Auditor's Guide to Planning, Performing and Presenting IT Audit|
The Institute of Internal Auditors (IIA) has long recognized the importance of technology is a crucial area of focus for the practice of internal auditing. Form the massive Systems Assurance and Control research project to the current Global Technology Audit Guides(GTAGs) that address timely, topical issues of concern for chief audit executives. The…
- Edisi
- -
- ISBN/ISSN
- 9780894136856
- Deskripsi Fisik
- xi, 215 hlm. ; 25 cm.
- Judul Seri
- -
- No. Panggil
- 657.45 NEL p
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